Plan a focused first Search campaign for your law firm. Follow a worked estate-planning example covering service, location, keywords, budget and the route from enquiry to consultation.

Law firm referral marketing works when the firm earns trust, makes an introduction easy, and follows up responsibly. A large contact list or a string of “send us business” emails is not a strategy. The stronger system helps past clients

In today’s digital age, people prefer watching a video to reading long blocks of text. For law firms, that presents an enormous opportunity. Yet research shows that only around 24 % of law firms actively include video in their marketing

Achieving a high collection rate is a goal for every law firm, as it directly impacts its revenue and profitability. While the average collection rate for law firms is around 85%, some firms have achieved near-perfect collection rates. In this

In the digital era, being visible and having an online presence is crucial for businesses, including law firms. However, just being online is not enough. You need to optimize your website for local search to attract potential clients in your

Since COVID-19 affected our lives, there have been significant changes in how countries conduct their daily business. Observing recessions in the past, it has been difficult for legal businesses to cope. Law firms expected no return to normalcy in sight.